During COVID-19, one of the Concordia Student Union (CSU)'s job was to help students from Concordia University to get through tough times. As everyone was struggling, students' mental health became a crucial subject that had to be brought up against the University. Our goal was to express mental health through a subtle but fun and inclusive approach that matches the minimal branding of the CSU. The people illustrations (drawn by the team and I) can be seen in a range of diverse skin colours and disabilities to promote inclusivity and diversity.
In addition, you can see some characters reappearing in different coloured posters, the wavey lines and title to convey the fluctuation that one goes through. The challenge in this project was to create a design that portrays mental health in a way that is inoffenssive and respecful. Finally, a wellness box containing goodies was distributed to students to promote solidarity and self-care.